Kilbourne, Jean. Media Selection. “Two Ways a Woman Can Get
Hurt: Advertising and Violence”.Rereading America: Eighth Edition. Text. 18
Nov. 2012.
In this essay, taken from her 1999
book "Can't Buy My Love: How Advertising Changes the Way We Think and
Feel", the author Jean Kilbourne explains how sexual and violent
advertising in the media are affecting women and men’s attitudes, which leads
to sexual aggression. Kilbourne argues the way ads portray bodies of women as
objects conditions us to see each other in dehumanizing ways, thus normalizing
and glorifying rape and violence. Also, when compared to women, men are less
likely to be sexually abused, but cultural attitudes make it difficult to take
this seriously. As an example, “Many boys grow up feeling that they are unmanly
if they are not always ‘ready for action,’ capable of and interested in sex
with any women who is available” (595). Some men do not like the highest
authority position in the relationship, but feel obligated to play that part.
She does a good job of comparing and explaining how the male and female gender
roles are influenced through advertising.
Blakie. "Gender Roles and Degrading Women in
America." Yahoo! Contributor Network. N.p., 15 Nov. 2012. Web. 18
Nov. 2012. http://voices.yahoo.com/gender-roles-degrading-women-america-10930.html.
The author, Blakie explains how
gender roles are taught to us since the second we are born. She says children
should not be enforced so much of gender roles. She suggests giving a child an
equal balance of gender roles will make it so they do not have to conform to
the modern gender roles. She also explains the history of the inequalities
women had to overcome in-order to receive equal rights as men. Women’s rights
have come a long way in our nation, but she says there still are gender
inequalities. As an example, "Though now women are able to earn college
degrees, have careers, own property, vote, or even run for political positions
themselves, there are still countless gender inequalities".
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